There are few industries as connected to the modern way of life in the USA as the fast food industry. Those exploring fast food franchises for sale will surely find a number of long-standing opportunities with deep roots in serving traditionally busy (fast) American lifestyles.
But if you’re hoping to look beyond the original fast food franchise giants with decades of history (and giant franchise investment price tags to match), you might wonder, what new and different kind of offering can an entrepreneur discover these days?
The Buffalo Spot, home of our famous buffalo fries, stands out as a fast food franchise for many reasons, including a simple approach to convenience and overall fast food franchise cost. In this article, we are sharing three key points that help explain the attractiveness of the quick service marketplace as a franchising avenue overall, and also how The Buffalo Spot aligns with a few special considerations by potential franchise owners.
Reason 1: Americans Love Fast Food Franchises
The term “fast food” may be used to describe purchased meals or snacks that feature a short preparation time and are served to a guest in a ready-to-eat, packaged form. The United States has long been one of the dominant and largest fast food industries the world. Today, there are more than 300,000 fast food restaurants in the U.S., highlighting the decades long trend of fast food franchises being seen as a worthy business endeavor to consider for new restaurant operators, owners and investors.
First popularized in the U.S. in the 1950s, early fast food restaurants ended up positioning their brands on the convenience they offered to American families with full lifestyles. The post-World War II era, giving rise to the baby boomer generation, had also given way to a thriving middle class that was more than ready to move on from the lean, hard times families had endured in the Great Depression. Perhaps the fast food franchise category was set to take off from the start, then, offering a solution to not only quickly feed a family a full meal they enjoyed, but also give parents the luxury of a night off from kitchen duty.
Indeed, the goal of living what has been known as “The American Dream” could be said to have contributed to the popularity of fast food franchises in the U.S. during the mid-1900s. For instance, the lifestyle of working those 9 – 5 office hours every day, a large blue collar workforce needing to grab a quick lunch on the fly, trying to catch some rest and relaxation on the weekends, gathering together for family dinner and working around different activity schedules.
And as the attraction to that lifestyle continued to spread, it set a precedent for fast food to move across the country as a national industry, and even on to other countries eager to enjoy its expansion. Proof to point, these days, tens of thousands of American fast-food restaurants are located in dozens of countries worldwide. It’s just one example of how the concept of fast food, also known as quick service restaurants, provided a baseline idea for much of the market growth and innovation to come.
Reason 2: Fast Food Franchises Focus on Convenience and Ease
The Buffalo Spot follows suit with the historical tendency of the marketplace by bringing a focus on convenience to its restaurant business. By design, as a fresh entry into the current generation of fast food franchises for sale, CEO and founder Ivan Flores recognized the importance of simplicity, speed and attentiveness of service.
Sensing that these characteristics relate to the kind of experience that guests are looking for in a quick service concept, he consciously built convenience into his fast food franchise “formula” by emphasizing simplicity for guests’ selections, food preparation and presentation. According to Flores, “Our standard is to build a strong, clean, functional restaurant, and we put more focus on our product and our team members’ ability to deliver superior guest service.”
Per his interview in Fast Casual, Flores also understands how important training is when it comes to offering high-quality guest service. That’s why The Buffalo Spot team members go through a standard two-week training program followed by weekly ongoing training sessions. This level of attention to service helps the modern fast food dining experience truly shine as convenient option. At The Buffalo Spot, every opportunity is taken to make things easier on the guest, from describing the menu items or sauces that may not be familiar to a new guest, to helping a guest bring a large group order out to their car.
“We know what we are serving, how to prepare and store safely and properly and focus on the equipment to successfully deliver the best product,” Flores said. This blueprint for guest-focused convenience is especially evident in the easy-to-choose nature of The Buffalo Spot menu, which features a streamlined list of familiar items that cook up relatively quickly and are regular fan favorites.
Reason 3: A Menu of Favorites Among Fast Food Franchises
At The Buffalo Spot, we are proud we have found a tasty way to the fast food market’s heart. When start-up entrepreneurs are considering a fast food franchise’s cost, it surely seems natural that the menu matters to potential revenues. Considering that the average American spends $1,200 on fast food in a year, a fast food franchise owner will want to take into account the kinds of menu items the average American might like to spend that money on! The right mix of new and different offerings, combined with the broad appeal of universal favorites can make all the difference. This is where innovation as well as restaurant savvy come together with the signature menu items at The Buffalo Spot.
It all starts with our “World Famous Buffalo Fries.” Not only are French fries the most popular fast food in America, we’ve created a recipe for exponential enjoyment across the French fry market by combining fries with:
- The extreme popularity of fried chicken and chicken wings across the nation, especially in quick service options, and
- The traditional, beloved kick of buffalo sauce as a jump-off point for a menu that offers a variety of flavors able to satisfy the range of tastes in a family or group
The Buffalo Spot sauce selection branches out from the tried and true buffalo sauce to include even hotter options, tropical flavors and more. That choice of flavors available makes it convenient for chicken wing lovers to try out something new for the first time, and simple to return to as a favorite time and again.
The Buffalo Spot was founded in California in 2013 and now counts 35+ stores in California, Arizona, Nevada and Texas. We’re looking to join forces with the right fast food franchise owners to bring our exclusive recipes and fresh concept to new territories now.