California is an exciting and energetic landscape and a state that encourages novel ideas and fresh approaches to the usual. That can make it the ideal spot for a new California chicken franchise to take root and shake up the industry.
If you’re considering franchise ownership, a California chicken franchise can be the right move for your future. Here are five key reasons why.
1. A California Chicken Franchise Connects You with a Growing Industry
When an owner wants to build a business with expansion potential, it’s important for them to join a field ready to grow. The industry should have a solid history of positive development behind it, and expectations for more growth ahead of it.
It’s the kind of record a future owner wants to see, and one the quick-service chicken franchise industry has enjoyed for years.
The Chicken Franchise Industry: A Pathway to Robust Growth
Over the past five years, the industry has seen steady gains in market share as customers made chicken a top seller. The convenience and mobility of chicken, and a movement away from beef, have been business drivers, and that growth is expected to continue over the next five years as well.
Potential California chicken franchise owners join a business that’s expanding in popularity, and which should be even more so in the coming years. That can give them a foundation for brand growth.
2. California: An Environment That Can Reward Creativity
One of the joys of setting up a business in California is the almost unlimited sense of adventure and experimentation built into the state’s commercial sector. From the coasts to the deserts to the mountain, there’s a constant quest for the new.
Customers here often reward the latest and most exciting creations. That goes for dining as well, and it can give a California chicken franchise the freedom to strike out on its own and make a mark.
Dishing Up Innovation with Your Chicken Franchise
Thinking about a California fried chicken franchise? How about switching it up a bit, and offering dishes, sauces, and sides that step out of the shadow of the typical chicken place and offer something different?
California can be the right place to flex those creative muscles and see what works. If it sells in California, there’s a good chance it’ll satisfy across the country as well.
3. One of the Largest Markets in the U.S.
When a brand wants to make an impact and make the market sit up and take notice, they need to set up shop where the customers are most likely to be. Franchise growth depends on having a solid base of guests ready for the product, after all.
It’s Business 101, and it can give a California chicken franchise a head start they might not get in other markets in the country.
Almost 40 Million Customers in California
Setting up a franchise in California means connecting the brand with a customer base almost a third larger than any other market in the nation, with a population of more than 39 million people. It’s an ethnically diverse market and can act as a test bed for the country at large.
California is a big place, and it’s home to a thriving and enthusiastic market. It’s why so many franchises that have gone on to national prominence can claim the state as their original home.
4. Technology for More Efficient Franchise Operations
Location is essential for a quick-service restaurant brand, but there’s more to a promising California chicken franchise than the market. Today’s businesses operate in a modern, technologically advanced commercial world, which can give an edge to the ones that embrace state-of-the-art tools and processes.
There are more aids to running a franchise available to owners than ever before, and working with them can be a key to expansion in California and beyond.
Find the Brand with Technology
Want a good example of what modern tools can do? A California-founded franchise like The Buffalo Spot can provide a prime illustration of how to best utilize technology to support daily tasks and streamline overall performance at all levels.
The brand blazes the way with rewards apps for mobile devices, online and mobile ordering and payment systems, and administrative and management suites. It’s all designed to make the customer experience, and owner’s tasks, better and more accessible.
5. A Business Model Built for Expansion
Creating a California chicken franchise should be looked at as a long-term project. Immediate growth is essential, but the goal is to develop a model for expansion into multiple locations across many regions.
That’s what drives the franchise team at The Buffalo Spot, and it can guide an owner as they work to establish themselves as a business on the move.
Keep it Simple, Keep it Quality
For The Buffalo Spot, the objective is to give every customer a superior experience they won’t forget and will want to repeat. It’s why we’re dedicated to simplicity and quality at every step of the process.
We believe in the power of simple, uncluttered menus and of using only the best available ingredients in our meals. Everything we make is served up fresh and tasty, in a welcoming, friendly environment that encourages customers to sit and stay awhile.
Own a California Chicken Franchise with The Buffalo Spot
Becoming a brand with growth potential in California puts an owner at the forefront of the industry. It’s what we’re working towards every day at The Buffalo Spot.
We’re part of an expanding industry, we operate in the largest market in the U.S., and we work with a business approach and suite of technological tools that help us lead the field. Our customers love our creative creations including our world-famous Buffalo fries, wings and much more and have made us a go-to destination wherever we open.
The Buffalo Spot is preparing to expand into new territories, and we’re looking for future owners to come with us.
Want to find out more? Contact us today!